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Meet the sponsor: Giordana

To paraphrase the famous phrase "You are what you eat", we can say that "You are what you are wearing". This is especially true for the world of sports. Cycling apparel is one of the most important details in a big cycling puzzle. In the end of each season the fans are waiting impatiently to see the renewed design of team’s new cycling kit, while during the season team’s jersey is the best way to recognize a rider in a colorful peloton. 

However, in addition to the aesthetic side, the cycling clothing is extremely important from a practical point of view: it must be high-quality, comfortable and even aerodynamic. The results directly depend on how well the rider feels in his cycling apparel.

Astana Pro Team is wearing Giordana cycling apparel during the last four seasons and is proud to be supported by so famous brand with deep roots in the industry. 

The Giordana Sagittarius is a staple of the pro peloton since 1979, when the brand was born in Italy. By designing cycling apparel that works in perfect concert with the human body,
Giordana gives riders the ability to perform at their highest possible level. The Company is driven by the belief that there will always be something new around the next corner. Something exciting beyond the next climb. 

Giordana’s goal is to empower every rider to reach new heights. This is the drive that pushes the Company to create something different. Something better. Something no one has experienced before.

From the very beginning, Giordana has had a philosophy of taking the best and making it better. And the Company is always keeping on innovating along with the riders who are using their products and are always leading the pack.

 

Giordana is a family business with proud Italian heritage and this is central to its core values and culture. The company’s founder was born not far from the town where the factory is today. The fully-owned and operated purpose-built facility allows Giordana to maintain its strictest standards of quality and consistency. Furthermore, its production exceeds the EU’s requirements for green practices. 

When you wear Giordana, you know that not only are you riding in pro-level premium materials, but that they are dyed with gentle water-based inks. Excess fabric cuttings and printing paper are recycled. Skylights provide light to reduce electric consumption. No expense is spared in doing things the right way, both for their customers and our planet. 

Giordana is the exclusive cycling apparel sponsor of Astana Pro Team since 2017.

“Giordana is happy and proud to be a cycling apparel sponsor of Astana Pro Team. Partnering with the professional teams and riders requires an incredible level of dedication, creativity, ingenuity, and responsiveness. We are ready for it and are happy to dedicate all our work to it. This is a great feeling to see the Giordana Sagittarius crossing the line on the first place or staying on the podium of the biggest cycling events. The achievements of Astana Pro Team in the recent years make us proud of our work”, - says Giorgio Andretta, Giordana founder and CEO.

Giordana is proud to be the most trusted name in cycling apparel. The Company reached this point by combining leading-edge technologies with authentic Italian craftsmanship to help every rider push the boundaries of what’s possible. Because at the end of the day, it’s all about the ride. 

“For anyone who loves to go out on a bike – to give them a new experience, something that performs better than anything they’ve had. Even when we’ve got something good, we want to make it better – that’s our approach.” – concludes Giorgio Andretta.

Photo credit: @Getty Images

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