Astana Lastest news

Meet the sponsor: Giordana

To paraphrase the famous phrase "You are what you eat", we can say that "You are what you are wearing". This is especially true for the world of sports. Cycling apparel is one of the most important details in a big cycling puzzle. In the end of each season the fans are waiting impatiently to see the renewed design of team’s new cycling kit, while during the season team’s jersey is the best way to recognize a rider in a colorful peloton. 

However, in addition to the aesthetic side, the cycling clothing is extremely important from a practical point of view: it must be high-quality, comfortable and even aerodynamic. The results directly depend on how well the rider feels in his cycling apparel.

Astana Pro Team is wearing Giordana cycling apparel during the last four seasons and is proud to be supported by so famous brand with deep roots in the industry. 

The Giordana Sagittarius is a staple of the pro peloton since 1979, when the brand was born in Italy. By designing cycling apparel that works in perfect concert with the human body,
Giordana gives riders the ability to perform at their highest possible level. The Company is driven by the belief that there will always be something new around the next corner. Something exciting beyond the next climb. 

Giordana’s goal is to empower every rider to reach new heights. This is the drive that pushes the Company to create something different. Something better. Something no one has experienced before.

From the very beginning, Giordana has had a philosophy of taking the best and making it better. And the Company is always keeping on innovating along with the riders who are using their products and are always leading the pack.

 

Giordana is a family business with proud Italian heritage and this is central to its core values and culture. The company’s founder was born not far from the town where the factory is today. The fully-owned and operated purpose-built facility allows Giordana to maintain its strictest standards of quality and consistency. Furthermore, its production exceeds the EU’s requirements for green practices. 

When you wear Giordana, you know that not only are you riding in pro-level premium materials, but that they are dyed with gentle water-based inks. Excess fabric cuttings and printing paper are recycled. Skylights provide light to reduce electric consumption. No expense is spared in doing things the right way, both for their customers and our planet. 

Giordana is the exclusive cycling apparel sponsor of Astana Pro Team since 2017.

“Giordana is happy and proud to be a cycling apparel sponsor of Astana Pro Team. Partnering with the professional teams and riders requires an incredible level of dedication, creativity, ingenuity, and responsiveness. We are ready for it and are happy to dedicate all our work to it. This is a great feeling to see the Giordana Sagittarius crossing the line on the first place or staying on the podium of the biggest cycling events. The achievements of Astana Pro Team in the recent years make us proud of our work”, - says Giorgio Andretta, Giordana founder and CEO.

Giordana is proud to be the most trusted name in cycling apparel. The Company reached this point by combining leading-edge technologies with authentic Italian craftsmanship to help every rider push the boundaries of what’s possible. Because at the end of the day, it’s all about the ride. 

“For anyone who loves to go out on a bike – to give them a new experience, something that performs better than anything they’ve had. Even when we’ve got something good, we want to make it better – that’s our approach.” – concludes Giorgio Andretta.

Photo credit: @Getty Images

Facebook VK Twitter Google Pinterest Email Print
Tags
MOTOREX ALEXEY LUTSENKO NAMEDSPORT> CERAMICSPEED GIROVIRTUAL FUGLSANG BOARO GIDICH MARTINELLI ARANBURU IZAGIRRE HOULE FRAILE LUTSENKO PREMIER TECH GIORDANA PROLOGO WILIER TRIESTINA LIMAR DAVIDE MARTINELLI OLYMPIC GAMES ZAKHAROV VINOKUROV KUURNE-BRUXELLES-KUURNE HUGO ALEX OMLOOP HET NIEUWSBLAD MANUELE UAE TOUR FOFONOV MAZZOLENI OMLOOP HET NIEUWSBLAD ELITE VUELTA A ANDALUCIA JAKOB VOLTA AO ALGARVE LOPEZ RUTA DEL SOL CENGHIALTA ZANINI TOUR DE LA PROVENCE VLASOV CLASICA DE ALMERIA SHEFER VUELTA CICLISTA MURCIA SANCHEZ ALEKSANDR WIN STALNOV VUELTA DE MURCIA VOLTA A LA COMUNITAT VALENCIANA SAUDI TOUR IZAGIRRE ION YEVGENIY DAVIDE SANTOS TOUR DOWN UNDER DE VREESE SCHWALBE CLASSIC ASTANA PRO TEAM ARGON 18 FOMINYKH BOHORQUEZ TOUR OF GUANGXI VILLELLA BALLERINI KUDUS GREGAARD IL LOMBARDIA GRAN PIEMONTE ZEITS MILANO-TORINO TRE VALLI VARESINE YAKOVLEV GRAN PREMIO BRUNO BEGHELLI CRO RACE GIRO DELL'EMILIA PRONSKIY RODRIGUEZ UCI ROAD WORLD CHAMPIONSHIPS CORT FELLINE GRUZDEV MEMORIAL MARCO PANTANI TROFEO MATTEOTTI COPPA SABATINI BIZHIGITOV GIRO DELLA TOSCANA VUELTA A ESPANA GRAND PRIX CYCLISTE DE MONTRéAL BILBAO GRAND PRIX CYCLISTE DE QUEBEC COPPA AGOSTONI COPPA BERNOCCHI GRAND PRIX CYCLISTE DE MONTREAL GRAND PRIX DE FOURMIES SEDOUN BRUSSELS CYCLING CLASSIC GP DE FOURMIES LOPEZGORKA IZAGIRRE DEUTSCHLAND TOUR BRETAGNE CLASSIC Натаров BAZAYEV CONTRERAS TOUR OF ALMATY EUROEYES CYCLASSICS HAMBURG BINCKBANK TOUR ARCTIC RACE OF NORWAY ARCTIC RACE ON NORWAY TEJADA TOUR DE POLOGNE ION IZAGIRRE BINCK BANK TOUR CLASSIC CICLISTA SAN SEBASTIAN GORKA IZAGIRRE ADRIATICA IONICA RACE TOUR DE FRANCE TOUR DE SUISSE HIRT MICHAELSEN CRITéRIUM DU DAUPHINé BALOISE BELGIUM TOUR CRITERIUM DU DAUPHINE TOUR OF NORWAY GIRO D'ITALIA CATALDO FOOD & LIFE AMGEN TOUR OF CALIFORNIA DAVIDE BALLERINI JONAS GREGAARD HUGO HOULE INFINITY BIOTECH TOUR DE ROMANDIE ESCHBORN-FRANKFURT LIEGE-BASTOGNE-LIEGE JAKOB FUGLSANG OMAR FRAILE TOUR OF THE ALPS LA FLECHE WALLONNE AMSTEL GOLD RACE PARIS-ROUBAIX PRESIDENTIAL CYCLING TOUR OF TURKEY ITZULIA BASQUE COUNTRY TOUR DES FLANDRES LAURENS DE VREESE GRAN PREMIO MIGUEL INDURAIN RONDE VAN VLAANDEREN A TRAVERS LA FLANDRE ZHANDOS BIZHIGITOV INTERVIEW WORLD TOUR RECORD DWARS DOOR VLAANDEREN VOLTA CICLISTA A CATALUNYA GENT-WEVELGEM IN FLANDERS FIELDS E3 BINCKBANK CLASSIC MAGNUS CORT DRIEDAAGSE BRUGGE-DE PANNE DMITRIY GRUZDEV GREGAARD WILSLY MILANO-SANREMO TIRRENO-ADRIATICO PARIS-NICE DARIO CATALDO LUIS LEON SANCHEZ MIGUEL ANGEL LOPEZ STRADE BIANCHE TOUR DU RWANDA KUURNE-BRUSSELS-KUURNE NIKITA STALNOV MERHAWI KUDUS TOUR OF RWANDA TOUR OF OMAN TOUR COLOMBIA 2.1 VUELTA CICLISTA A MURCIA ARBERAS CLASICA ALMERIA SIXTUS ITALIA PELLO BILBAO RODRIGO CONTRERAS CADEL EVANS GREAT OCEAN ROAD RACE MELBOURNE RACE WOLFPACK DOWN UNDER CLASSIC NORTHWAVE KOZHATAYEV TLEUBAYEV VALGREN KANGERT GATTO HANSEN MOSER CHERNETSKII KORSAETH GRIVKO MINALI GREE-TOUR OF GUANGXI VILLELA WILSLY ASTANA LA VUELTA GRAND PRIX CYCLISTE DE QUéBEC TOUR POITOU-CHARENTES EN NOUVELLE AQUITAINE CHERNETSKI TOUR POITOU-CHARENTES VALGEN VUELTA A BURGOS NATAROV TOUR OF DENMARK CLASICA CICLISTA SAN SEBASTIA CLASICA CICLISTA SAN SEBASTIAN RIDELONDON-SURREY CLASSIC PRUDENTIAL RIDELONDON TOUR OF AUSTRIA ITT ESTONIA ROUTE D'OCCITANIE TOUR DE L'AIN SANGEMINI TOUR DE YORKSHIRE TOUR OF YORKSHIRE TOUR OF CROATIA FLECHE WALLONNE SCHELDEPRIJS TOUR OF FLANDERS GENT-WEVELGEM RECORD BANK E3 HARELBEKE MASSIGEN VOLTA CICLISTA A CATALUNYA1 LE TOUR DE LANGKAWI TIRRENO ADRIATICO COMPRESSPORT ABU DHABI TOUR ROYAL BERNARD DROME CLASSIC KUURNE-BURXELLES-KUURNE CLASSIC DE L'ARDèCHE RHôNE CRUSSOL MICHAEL VALGREN TOUR DU HAUT VAR OSCAR GATTO TROFEO LAIGUEGLIA VUELTA A ANDALUCIA RUTA CICLISTA DEL SOL GRANADA DUBAI TOUR VUELTA A MURCIA RICCARDO MINALI PEOPLE'S CHOICE CLASSIC SUPEROP SIDAS LOPEZ MORENO ASTANA TEAM TOUR OF TURKEY ARU CHERNETCKII BRESCHEL CHARITY TOUR OF BURABAY CYCLASSICS HAMBURG KORSæTH CORT NIELSEN CHENGHIALTA LAUK KAZAKHSTAN NATIONAL CHAMPIONSHIPS KAMYSHEV ROUTE DU SUD CHERNESTKII GP DU CANTON D'ARGOVIE TIRALONGO MICHELE SCARPONI MICHAELSHEN TOUR OF CALIFORNIA SCARPONI LIèGE – BASTOGNE – LIèGE LIèGE-BASTOGNE-LIèGE LA FLèCHE WALLONNE FARNESE GROUP DMITRIY FOFONOV ALEXANDR VINOKUROV LARS MICHAELSEN VUELTA CICLISTA AL PAIS VASCO E3 HARELBEKE RUSLAN TLEUBAYEV MATTI BRESCHEL ASIAN ROAD CYCLING CHAMPIONSHIPS FABIO ARU GIUSEPPE MARTINELLI ANDRIY GRIVKO STEFANO ZANINI ASIAN TRACK CHAMPIONSHIPS ARTYOM ZAKHAROV ASTANA PROTEAM CORIMA FSA MIGUEL LOPEZ CALPE TRAINING CAMP CYCLING JANUARY NEW SEASON UCI WORLDTOUR WORLDTOUR AUSTRALIA TOUR DOWN UNDER KAZAKHSTAN PRESENTATION 2017 GUARDINI SMUKULIS PARIS-TOURS CHERNETSKIY ROSA NIBALI ENECO TOUR BOOM STANGELJ SLONGO VUELTA A ESPAñA AGNOLI VANOTTI AYAZBAYEV OLYMPIC GAMES ROAD RACE CLASICA SAN SEBASTIAN VINOKOUROV MALACARNE CAPECCHI GIRO TANEL KANGERT ITALY SWISS WESTRA ARGENTINA TOUR DE SAN LUIS TDU SANTERO SAN LUIS SPAIN VUELTA ESPANA SANCHEZ GIL CHINA

Sponsor

Partners