- Northwave’s constant strive for innovation in every category led the brand to look for a partner sharing the same values and ambition. With Astana Pro Team we’re starting an exciting strategic plan aiming to acquire a leading position also in the road bike shoes category, - says Northwave’s CEO Davide Rossetti.
Northwave, an Italian company from Montebelluna (Veneto, Northern Italy) founded by Gianni Piva, is a high quality manufacturer of cycling shoes, apparel and accessories. Starting its history with the winter sports in the 1980’s, Northwave arrived in cycling in 1993 and since then became an important player on the cycling shoes market.
- We are excited to open a new partnerships with Northwave company. This is a well-known and a quick progressing brand, which is ready to provide Astana Pro Team with the best possible material. Northwave has a wide range of shoes and already now we see a great desire to work hard together with the team aiming the biggest goals in cycling. The shoes is one of the keys of success in cycling, so we are sure that in Northwave our riders will find a great support in achieving both, their personal and team goals, - said general manager Alexandr Vinokurov.
The path of Northwave has been marked by innovations and successes at any level. From the breaking of the “black kingdom”. Initially started as a ski boots manufacturer, the company turned into one of the first snowboard boots manufacturer. In the end of the 80s, the first collection of snowboard boots was launched and in 1993 Northwave introduced its first in cycling shoes, being the first brand to introduce colored shoes, to the spectacular wins by some of the greatest and more unconventional personalities in cycling, like Mario Cipollini, Fabian Cancellara, Tom Boonen, Paola Pezzo and Gunn-Rita Dahle.
Northwave can lay partnerships with international brands like Gore-Tex®, Michelin Technical Soles and Speedplay.
Northwave can lay partnerships with international brands like Gore-Tex® (in 2004 Northwave was the first ever cycling company to use Gore-Tex® in cycling shoes), Michelin Technical Soles (the result was the creation of truly innovative soles, designed to increase the performance of the technical shoes) and Speedplay (the company based in Onigo di Pederobba developed and patented, in cooperation with Speedplay, an exclusive adaptor to guarantee the maximum power transmission on pedal).
At Eurobike 2018, Northwave launched Extreme Pro, the most performing road shoes ever produced by the Italian brand, characterized by the new XFrame 2® concept, the evolution of the famous XFrame® system that succeeded in eliminating pressure points on the upper while providing the snuggest and most even fit, and Powershape® Carbon, the newest top-performing outsole by Northwave in unidirectional carbon, featuring the exclusive Powershape® arch support, which stands out for its responsiveness and energy-saving properties.
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